ten powerful
Instagram marketing tips
(that actually work)
we take advice from Neil Patel: bestselling author, top web incluencer and entrepreneur
1. Be sure that you have an Instagram Business Account. Followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools. You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
2.Use free Instagram tools. Business profiles on Instagram aren’t all that different from Facebook business profiles. Through Insights, you can view statistics like impressions, engagement data, and more. You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
3.Post product Teasers:
Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.
If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.
4.Create sponsored ads. The best part of this? You can control exactly how much you want to spend on them by setting an ad budget.
You can showcase just one sponsored ad or multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.
5.Use Instagram stories If you want to generate leads, Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.
They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.
6. Partner with influencers
More and more people are buying services or products based on what they see in their feed from the influential people they follow. Additionally your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos.
7. Collect user-submitted photos. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you.
And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable.
Image: Gopro insta
8. Come up with an interactive branded hashtag
If you’re looking to create instant engagement, interactive hashtags are a great way to get it.
Customers can then use the tag to post user-generated content. This allows users to search through all posts relating to your brand.
It also lets you easily search through images that you might want to consider re-posting on your own page.
9. Post at the right times. Over-posting on Instagram is a surefire way to turn off your existing followers.
If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible.
But you want to post on a consistent basis so that you stay in their news feed regularly. It's said that thehe worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post.
10. Make sure you track the right metrics. You can’t improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming).
When you have measurable results, you’ll know exactly what works and what doesn’t.
Begin by tracking your follower growth rate.
The total amount of followers you have is commonly seen as a vanity metric. And it is.
But your follower growth rate isn’t.
To get more detailed information on these instagram insights with links, just click button above.
Neil is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.